Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores
As the oldest members of Gen Z move into their mid-20s and the youngest enter their teen years,…
Features June 7
Latest In: Retail ThinkTank: Shopper Marketing & CX (2023)
Rather than Recline into Old Age, La-Z-Boy is Reinvigorating its Brand for Today’s Consumers
Getting older is hard — humans know it, and so do brands. But unlike humans, brands don’t have…
Features June 5
Combat Inflation’s Impact by Streamlining Conversational Commerce Channels
In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce…
Features May 8
How CarMax Digitized, and Personalized, the Car-Buying Experience
A car is one of the biggest purchases most consumers make, but the process of buying one, especially…
Features May 2
Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’
When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app…
Features March 31
New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium
Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still…
Features March 23
How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV
Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the…
Features March 13
The Counterintuitive Marketing Magic Behind True Classic’s DTC Success
Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds.…
Features November 21Top Stories
