Latest In: Retail ThinkTank: Featured in Shopper Marketing & CX (2024)

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Games advertising goes far beyond branded environments in Roblox. IAB's PlayFronts event explored the games advertising formats and experiences resonating with fans.

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40%…

Features April 9
brand activations brand strategy customer engagement Featured influencer marketing Kristen D'Arcy Retail ThinkTank (2024) Retail ThinkTank: Featured in Shopper Marketing & CX (2024) Retail ThinkTank: Shopper Marketing & CX (2024) social media strategy Super Bowl marketing true religion
True Religion CMO Kristen D’Arcy is looking beyond superficial engagement and is focused on connecting with its community in context.

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily…

Features March 5
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Hy-Vee is partnering with Samsung to bring dynamic ads and content into stores and bolster its advertising across digital out-of-home, CTV and more.

Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Although Hy-Vee has offered different components of retail media for some years, it has “been building in earnest”…

Features December 5
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True Classic Boosts Post-Purchase Email CTR by 1.87%

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear…

Features November 30
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