How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…
Features October 15
Latest In: retail media
Best Buy Builds Dedicated Studio Space to Develop Branded and Advertiser Content
Best Buy has built a 70,000-square-foot studio to develop bespoke content for its own channels and those of…
News October 9
Instacart, Roku Double Down on Shoppable TV Partnership
Instacart and Roku are expanding their 2023 partnership to include a range of new ad formats that make…
News October 9
How Walmart’s Data Insights are Helping its Suppliers ‘Make the Right Moves in Tough Times’
It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion…
Features October 3
How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers
The rise of retail media has inspired not just retailers but a whole raft of other businesses to…
Features October 1
Thrive Market Taps Instacart to Launch New Retail Media Network
Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart’s Carrot Ads solution.…
News September 10
Simon Rebrands and Expands Online Marketplace Following ‘Phenomenal Growth’
Mall owner Simon has expanded and rebranded its Shop Premium Outlets online marketplace. The site, now called ShopSimon,…
News September 6
Yahoo Expands Commerce Media Reach with Planet Fitness Partnership, New Hire
Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired…
News August 26
Walmart Raises Guidance Following Q2 Growth in Sales, Membership and Advertising
Walmart posted strong growth across its business in Q2 of its fiscal 2025, which ended July 26, 2024.…
News August 15Top Stories
