Latest In: retail media

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Bike brand Woom partnered with MNTN to develop a full-funnel CTV advertising strategy that drove brand awareness and increased ecommerce conversions.

How One Bike Brand Increased Online Conversions by 110% with CTV

Woom has garnered global acclaim for its children’s bikes, which were scientifically designed for the distinct proportions and…

Features January 27
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A WHSmith InMotion store at the Phoenix airport.

Exclusive: Travel Retailer WHSmith Launches North America Retail Media Network, Plans Significant Store Growth in Region

WHSmith North America (WHSNA) has partnered with commerce media solution SMG to launch a travel-focused in-store retail media…

News January 21
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Best Buy has undergone a 5-year complete overhaul of its business.

Inside Best Buy’s 5-Year Effort to Evolve with Today’s Consumer

One of the core values of Dick Schulze, Founder of Best Buy, was “learning from challenge and change”…

Features January 14
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A bride in a David's Bridal gown.

Why David’s Bridal’s New Media Network is Key to its Post-Bankruptcy Future

Most retail segments have several pillar retailers that rule the vertical. Think about apparel, furniture, grocery and even…

Features January 10
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Amazon has launched a new ad service for retailers.

Amazon Launches Advertising Service for Retailer Apps, Websites

Amazon has unveiled a new offering — the Retail Ad Service — which will allow any retailer to…

News January 9
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Forever 21 homepage which will soon feature ads.

Fanatics, Forever 21, Belk Join Fluent Commerce Media Network

Commerce media company Fluent has added a varied roster of brands to its retail media network, including Fanatics,…

News January 7
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Want to See Success in 2025? Answer These 5 Questions

If the events of 2024 taught us anything, it’s that “value” can mean many different things depending on…

Features January 7
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Foodservice ecommerce solution Cut+Dry will integrate Instacart's retail media solution Carrot Ads.

Instacart Expands B2B Ad Reach Through New Partnership with Foodservice Solution Cut+Dry

Instacart is scaling the reach of its retail media technology, Carrot Ads, to give advertisers access to the…

News January 6
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Walmart Luminate is a new suite of data insights tools from the Walmart Data Ventures division.

Walmart is Sharing More and More of its Data with its Suppliers. Here’s Why.

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…

Features January 1
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