Relevant Mobile Marketing Triggers More Purchases
Retailers have the opportunity to connect with consumers in real time, through their personal mobile devices. But for…
Features December 31
Latest In: Responsys
Analytics Optimization: Spotlighting Trends And Success Stories
Following is Part 1 of the Retail TouchPoints Analytics Optimization feature. This article will highlight research regarding retailers’…
News October 7Personalized Marketing Improves Brand Perception
Personalized marketing campaigns and tactics, such as customized emails, banner ads and product recommendations, significantly impact engagement and…
Features August 26
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Responsys Amps Up Personalization Efforts With Interact Marketing Cloud
Retailers are striving to connect with price-conscious shoppers by taking a more customer-centric approach to their marketing strategies. …
News August 20Standing Out In A Crowd(ed) Inbox
During the holiday season, the average consumer receives about 38 promotional emails from retailers each week, according to…
Executive Viewpoints March 11Responsys, Bazaarvoice Enhancement Helps Marketers Personalize And Trigger Social Marketing Messages
As more people research and purchase products online, consumer feedback such as comments, ratings and reviews have become…
News May 22Freshpair Decreases Email Bounce Rate By 33.8% Using Targeted Marketing
In order to increase marketing performance and drive revenue, while decreasing cart abandonment, retailers must focus on creating…
News September 23Banana Republic; Urban Outfitters Shine In Email Design Look Book
With email continuing to serve as a core hub for other interactive channels, it is becoming more imperative…
News August 12Top Stories
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