Latest In: resonate

How Retailers can Find Balance When Consumers are Polarized on Social Issues

In today’s polarized landscape, companies face complex decisions when it comes to taking a stance on social values.…

Executive Viewpoints April 10

Extended Back-to-School Season Spotlights Need for Tactical Markdowns

As with many other retail sales “seasons,” formerly hard-and-fast dates about when back-to-school (BTS) selling starts — and…

Features August 27

A Generational Analysis of Today’s Home Improvement Customers

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and…

Executive Viewpoints March 17

The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer

In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…

June 1

Report: From Exhausted Parents to Eager Activists, Modern Shoppers are More Diverse Than Ever

The past two years have been chaotic for the average person, which has impacted just what they’re looking…

Features March 2

New Research: How the Delta Turning Point is Affecting Customer Sentiment and Retail Behavior

Retailers and marketers who were looking forward to a “more-normal” summer and back-to-school season in 2021 quickly realized…

Executive Viewpoints September 16

Multicultural Insights: The Importance of Granular Segmentation

Brands have long acknowledged the importance of tailoring their messaging and marketing for multicultural audiences, but to date,…

Executive Viewpoints February 15

Have COVID-19 And Black Lives Matter Accelerated Values-Based Buying?

Values-based buying — consumers consciously selecting products and companies that support environmental sustainability, social justice movements and a…

Features July 23