72% Of Shoppers Prefer Social Ads From SMBs During Holiday Season
The holiday season is an excellent time for local retailers to optimize their social media strategy: 72% of…
News September 20
Latest In: research recap
Consumers Rely On Online Reviews, But Don’t Completely Trust Them
While the majority of consumers believe online reviews help them along their shopping journey (88%), only a fraction…
News September 13
86% Of Women More Likely To Make A First Purchase After Social Media Engagement
Although social media marketing has been a critical component of retail strategies in recent years, the impact on…
News September 6
Gen Z Remains Price Conscious And Seeks Experiential Retail
Retailers aiming to capture a younger audience must understand four major characteristics of the Gen Z shopper: they…
Features August 29
Search Engines Remain Powerful ‘Funnels’, Even Against Amazon
While Amazon continues to be at the forefront of e-Commerce sales, online brands shouldn’t give up their quest…
News August 16
Top 25 Retailers Losing Share To SMBs To The Tune Of $41 Billion
Since 2010, market share volatility in the retail industry has increased 250%, resulting in $200 billion in retail…
Features August 9
67% Of Consumers Still Label Facial Recognition Technology As ‘Creepy’
As many of 79% of U.S. consumers are fine with the idea of scanning a product on their…
News August 2
Only 17% Of Mobile Apps Display Local In-Store Inventory Levels
While buy online/pick up in-store is becoming a more common strategy among retailers seeking to up their omnichannel…
News July 19
49% Of College Freshmen’s Parents Already Spending Generously On Back-To-School
While 34% of all parents have already begun their back-to-school shopping, one particular group of parents have been…
Features July 12Top Stories
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