Latest In: QVC

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QVC’s Voluntary Restructuring to Reduce Debt Load by 80%

QVC Group has entered a Restructuring Support Agreement (RSA) with holders of a majority of the retailer’s outstanding…

News April 17
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Live Shopping isn’t Dead. It’s Just Different.

Based on the past five years of analysts’ predictions, one would think that 2023, after a period of…

Executive Viewpoints December 2
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Sample of a before and after post from QVC on TikTok.

UPDATE: QVC Shift Toward Social Media Didn’t Stop the Bleeding in Q1

[Update as of May 9, 2025] QVC’s efforts to reframe its image for the digital era have yet…

News May 9
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Some of the original Q50 ambassadors for QVC's Age of Possibility campaign which kicks off again this year with a TikTok livestream.

QVC ‘Age of Possibility’ Campaign Returns with 8-Hour TikTok Event

Following its recent debut of a 24/7 live social shopping experience on TikTok Shop, QVC is doubling down…

News May 6
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Qurate Retail is rebranding as QVC group and making a bigger push into social shopping.

QVC Parent Company Rebrands, Zeroes in on Social for Future Growth

In a move to double down on the equity of its flagship brand QVC, Qurate Retail Group —…

News November 15
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Selection of pickleball gear from QVC and USA Pickleball's new partnership.

QVC Serves Up Content-Commerce Combo with New USA Pickleball Partnership

A new kind of content will soon be arriving on home-shopping networks QVC and HSN — live pickleball…

News October 9
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Amazon Live host showing a pair of shoes for sale.

How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Today’s consumers, especially Gen Z (73%) and millennials (62%), prefer to buy from a brand that offers interactive…

Features May 14
Featured Home Shopping Network HSN influencers live shopping livestream shopping livestreaming qurate retail group QVC Sune third-party marketplace v-commerce video commerce
The Sune app is Qurate's answer to the demands of the Gen Zennial consumer.

How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and…

Features March 13
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7 Stories that Shaped 2023 — and What They Foretell for 2024

The editors of Retail TouchPoints are sharing our picks for the seven most consequential stories of 2023. As…

Features December 21
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