Latest In: Qualtrics

Winning Creative in 2024: Human Storytelling, AI Scale

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing…

Executive Viewpoints March 19

Qualtrics Enhances CX, Personalization Capabilities with $1.1B Clarabridge Acquisition

Qualtrics International will acquire Clarabridge for $1.125 billion in stock. Clarabridge offers an AI-powered platform that helps companies…

News August 9

Qualtrics Adds Functionality To CoreXM Experience Management Solution

Qualtrics, a customer experience management platform, has added new capabilities to the CoreXM experience management system. These new…

News June 4

The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer

In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…

June 1

Curing The Epidemic Of Retail Bankruptcy: X-Data

By Mike Maughan, Qualtrics Drastic changes have occurred in retail this year. In just six months, over 300…

Executive Viewpoints September 15

Yankee Candle Smells Success With Improved Survey Strategies

More than two thirds (41%) of best-in-class organizations incorporate Voice of the Customer (VoC) as a formal part…

Features May 28

Bonobos Leverages Surveys To Harness Voice Of The Customer

Web-based customer surveys provide retailers with direct feedback regarding cross-channel shopping experiences, marketing campaigns and inventory. More merchants…

News December 27