PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17
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Toys ‘R’ Us Hires Amy von Walter As Global Communications Leader
Toys ‘R’ Us has appointed Amy von Walter as Executive VP of Global Communications and Public Relations, effective…
News March 7
Use Influencer Marketing To Connect Your Brand With Shoppers
Is there a marketing tactic that generates more sales than traditional paid advertising? Yes! Influencer marketing may be…
News January 22
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Retailers Still Lag In Social Media Customer Service
Although billions of consumers worldwide use social media, retailers still lag in their social customer service initiatives, according…
Features July 20Can Shutterfly Recover From Its Targeting Catastrophe?
Imagine you’re sifting through your email inbox one morning and drinking a cup of coffee. Most of the…
Executive Viewpoints May 21Donna Karan Exec Shares Social Media Best Practices
The luxury industry is on an upswing: 25% of affluent consumers purchased at least one high-end product a…
News May 8Top Stories
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