Study: Starbucks Mobile App Usage Exceeds Popular Payment Apps
Just how popular is the Starbucks mobile app? In 2018, 23.4 million people aged 14 and above will…
News July 9
Latest In: proximity marketing
Fathom Launches Management Platform For Beacon Ecosystems
Hardware and cloud-based software system Fathom has launched a Bluetooth Low Energy (BLE) proximity gateway solution designed to…
News January 3
ShopAdvisor Unveils Enhancements To Proximity Marketing Platform
ShopAdvisor has added new features to its Product Intelligence, Context Intelligence and Shopper Intelligence modules, as well as…
News October 11
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Engaging Millennials Through Proximity Marketing
As the Millennial generation moves out of budget-constrained youth into their higher earning years, their buying prominence will…
Executive Viewpoints August 4
RetailMeNot Partners With Gimbal To Extend Beacon Offering
Retailers across categories are testing and implementing beacon technology to connect their digital and in-store shopping experiences. Consumers…
News June 24
FootClicks Offers Proximity Marketing Solutions Through Mobile Devices
Although consumers have access to more shopping channels than ever before, the brick-and-mortar store provides emotional engagement that,…
News May 19Beacons For Beginners: 6 Things You Need To Know
You’ve probably been hearing about beacons a lot lately. Even Retail TouchPoints has covered the beacon space through…
Executive Viewpoints April 15Top Stories
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