The End Of Geolocation-First Marketing
Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions,…
Executive Viewpoints October 16
Latest In: programmatic advertising
How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad…
Features February 21
Pacvue Co-founder on How to Avoid the ‘Shiny Penny Effect’ with AI and Retail Media
Anyone who’s ever been to CES will tell you, it’s a biiiggg trade show. While a lot of…
Features January 28
Sponsored
Solving SCO Loss Starts At The Source
Self-checkout loss isn’t always driven by theft. By using RFID-powered, item-level inventory intelligence, retailers can uncover the true sources of discrepancies, reduce losses, and preserve the fast, frictionless experiences shoppers…
October 5
Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)
The holiday season is undoubtedly one of the most competitive times for retailers and brands vying for shoppers’…
Executive Viewpoints December 6
Disney and Walmart Unveil Retail Media-CTV Advertising Integration
Disney Advertising and Walmart’s retail media division Walmart Connect are teaming up to bring retail media insights to…
News May 9
Commerce Media Doesn’t Have to Relive the Sins of Programmatic’s Past
Commerce media is hitting its stride from a growth and momentum standpoint, but there’s a flipside to that:…
Executive Viewpoints February 6
IAB CEO Randall Rothenberg: COVID-19 Has Accelerated ‘Storeless Discovery’
There have been plenty of “new realities” retail brands have had to adjust to over the past few…
Features June 1Marketers Need To Focus On Mobile This Holiday Season
By Arun Pattabhiraman, InMobi During the second half of 2016, while a whole nation has been keenly following…
Executive Viewpoints November 21Retail Therapy In Mobile Programmatic
By Tanvi Kapoor, InMobi The jump to programmatic advertising on mobile is a key item on any retailer’s…
Executive Viewpoints June 20Top Stories
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