Search Marketing Holiday Guide For Retailers
As retailers start thinking about the holiday season this year, they need to take a different approach to…
Executive Viewpoints August 30
Latest In: product listing ads
Sidecar Helps Retailers Improve Product Listing Ad Performance
Many e-Commerce retailers try to gain a competitive advantage by developing product listing ads for search engines such…
News July 28
ACK Boosts Revenue 25% By Automating Product Listing Ads
For retailers, getting found online is half the battle for boosting e-Commerce traffic and sales. ACK, a specialty…
Features April 6
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
E-Commerce Content: Five Steps To Improve PLA Click-Throughs
Google Shopping Campaigns are expected to heavily influence holiday traffic as consumers compare pricing and look for specific…
Executive Viewpoints November 10
BrandVerity Monitors Product Listing Ad Performance
Retailers use Product Listing Ads (PLAs) to display specific items at the top of a search engine pages.…
News October 21Will 2014 Be The Year Of Google Shopping?
By Alicia Fiorletta, Senior Editor The digital marketing space is evolving at a rapid pace. So much so…
Executive Viewpoints April 22Are You Actually Taking Advantage Of Google Shopping? The Answer May Surprise You
By Chris Darabi, Senior SEM & Channel Sales Consultant, InternetMarketing.net Google Shopping, otherwise known as Product Listing Ads (PLAs)…
Executive Viewpoints April 4The New Era Of Digital Advertising
Search engines have been spotlighted as key entry points for brands and retailers to engage with ready-to-buy-consumers. Now,…
Executive Viewpoints March 28
Retailers Increase Spending On Product Listing Ads By 300%
Google’s Product Listing Ads (PLAs) are playing a major role in the company’s “pay-to-play” ad format. Over the…
Features March 3Top Stories
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