Latest In: product innovation

brand differentiation Featured growth strategy Halara influencers pop-up strategy product innovation Retail ThinkTank (2024) Retail ThinkTank: Business Agility & Innovation (2024) Retail ThinkTank: Featured in Business Agility & Innovation (2024) social media SoHo pop-up ugc
Halara, the athleisure brand turned social media sensation, put its product innovation on display at its recent SoHo NYC pop-up as part of a long-term differentiation strategy.

Why Product Innovation was the Star of Halara’s SoHo Pop-Up

The global athleisure market is projected to grow 9.3% each year through 2030, reaching $358.07 billion in total…

Features June 20
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Bark Chief Revenue Officer Suzanne McDonnell shares details on how the brand is using data to create product and experiences that pups (and their parents) love.

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the…

Features April 26
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Casper's new CEO outlines his turnaround plan for the DTC disruptor.

Casper CEO’s Roadmap to Profitability: Control Costs, Expand Wholesale and Cater to Customers

Joe Megibow may be new to the CEO role at Casper, but he’s very much a known entity…

Features April 1
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During the NRF Big Show, Drew Barrymore shared the lessons she has learned growing the Beautiful by Drew Brand, which is sold exclusively at Walmart.

How Drew Barrymore Embraces the Intersection of Accessibility, Affordability and Innovation

Actress, producer and TV personality Drew Barrymore can certainly afford premium kitchen and home items — and she…

Features January 17
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5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Craig Dubitsky is behind some of the most disruptive CPG brands of the last decade — he founded…

Features February 14
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From The Lab Gives Beauty Lovers A Look At Innovative Products

By Alicia Fiorletta, Senior Editor  As a consumer, I’ve always been a bit of a beauty junkie. But…

Executive Viewpoints September 18
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