5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…
Features February 12
Latest In: Prime Video
Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’
Amazon is no stranger to the world of advertising having first introduced ads in its online store 20…
Features October 18
Amazon Dives Into the Shark Tank to Promote ‘Buy It Now’ Launch
Borrowing a page from Shark Tank, Amazon will premiere its new Buy It Now game show on Prime…
News October 3
Amazon Moves into Competitive Food Delivery Space with Grubhub Integration
Amazon has integrated Grubhub’s food delivery system into its platform, allowing customers across the U.S. to order from…
News May 30
How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid
Today’s consumers, especially Gen Z (73%) and millennials (62%), prefer to buy from a brand that offers interactive…
Features May 14
Amazon Brings Live Shopping to Streaming TV
Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive…
News April 16
Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’
Target’s announcement earlier this month that it was launching a paid membership plan almost felt like a foregone…
Features March 21
Walmart Advances Media Ambitions with $2.3 Billion Acquisition of Vizio
The rumored purchase of Vizio by Walmart is no longer a rumor: the retail giant has announced that…
News February 20
As Amazon Launches AI Shopping Assistant, Jassy Predicts AI will Drive ‘Tens of Billions’ in Revenue in Coming Years
Amazon has debuted Rufus, a new generative AI-powered conversational shopping experience, at the same time that it reported…
News February 2Top Stories
