Balancing Consumer Privacy With Personalized Offers
There’s no doubt consumers traditionally are willing to part with personal data for great deals on Black Friday…
Executive Viewpoints February 14
Latest In: personalized offers
Bluefly Boosts Email Revenue 11%, Site Visitor Identification 50% With Targeted Marketing
Branding itself as a highly curated fashion marketplace for the style-obsessed shopper, e-Commerce retailer Bluefly hosts more than…
Features November 6
PCMS Debuts Personalized Offers For Omnichannel Marketing Engagement
PCMS has unveiled Personalized Offers, a cloud-based, API-driven engine designed to deliver more effective, engaging marketing for retailers.…
News January 9
4 Ways To Court Your Customers
By Alicia Fiorletta, Senior Editor You’ve heard the phrase that marketing is like dating, right? I can’t imagine…
Executive Viewpoints February 12
ID.me Expands Secure Rewards To All Consumers
When effective, personalized deals, offers and messages can help retailers foster long-term engagement and loyalty. To ensure customer…
News February 9Top 5 Trends In Apparel Retail For 2015
By John Howard, Applied Predictive Technologies Leading companies within apparel retail are those that effectively respond not only…
Executive Viewpoints December 31CVS/pharmacy Boosts Engagement With Interactive iPad App
Tablets are becoming the device of choice for today’s tech-savvy shoppers: According to recent research from Adobe, 8%…
News April 24Connected Consumer Series Wrap-Up
Retail TouchPoints recently completed its eight-part webinar series covering the most challenging issues on retailers’ minds and in…
News July 3edo Connects In-Store And Mobile Marketing Via Geocommerce Offers
Mobile applications such as foursquare and Gowolla have emerged as a way for consumers to “check in” to…
News June 19Top Stories
