Balancing Consumer Privacy With Personalized Offers
There’s no doubt consumers traditionally are willing to part with personal data for great deals on Black Friday…
Executive Viewpoints February 14
Latest In: personalized offers
Bluefly Boosts Email Revenue 11%, Site Visitor Identification 50% With Targeted Marketing
Branding itself as a highly curated fashion marketplace for the style-obsessed shopper, e-Commerce retailer Bluefly hosts more than…
Features November 6
PCMS Debuts Personalized Offers For Omnichannel Marketing Engagement
PCMS has unveiled Personalized Offers, a cloud-based, API-driven engine designed to deliver more effective, engaging marketing for retailers.…
News January 9
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
4 Ways To Court Your Customers
By Alicia Fiorletta, Senior Editor You’ve heard the phrase that marketing is like dating, right? I can’t imagine…
Executive Viewpoints February 12
ID.me Expands Secure Rewards To All Consumers
When effective, personalized deals, offers and messages can help retailers foster long-term engagement and loyalty. To ensure customer…
News February 9Top 5 Trends In Apparel Retail For 2015
By John Howard, Applied Predictive Technologies Leading companies within apparel retail are those that effectively respond not only…
Executive Viewpoints December 31CVS/pharmacy Boosts Engagement With Interactive iPad App
Tablets are becoming the device of choice for today’s tech-savvy shoppers: According to recent research from Adobe, 8%…
News April 24Connected Consumer Series Wrap-Up
Retail TouchPoints recently completed its eight-part webinar series covering the most challenging issues on retailers’ minds and in…
News July 3edo Connects In-Store And Mobile Marketing Via Geocommerce Offers
Mobile applications such as foursquare and Gowolla have emerged as a way for consumers to “check in” to…
News June 19Top Stories
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