Retailers Take Note: Generative AI is Killing the Single Voice of the Brand
Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while…
Executive Viewpoints July 20
Latest In: persado
Persado Helps Prevent Cart Abandonment with Emotion-Informed Messages
Persado Dynamic Motivation aims to reduce cart abandonment by using specialized generative AI to create words and phrases…
News July 13
Wallets, Waits and Weariness: Use Mindful Messages to Connect
While the world may have finally emerged from the grips of the COVID-19 pandemic, customers are now grappling…
Executive Viewpoints November 28
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’
Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI…
Features February 4
Persado Taps Ryan Deutsch For SVP Of Global Customer Success
Cognitive content generation platform provider Persado has appointed Ryan Deutsch SVP of Global Customer Success, reporting to Greg…
News August 9
The Future Of Retail Marketing Means Escaping The Pull Of The Past
It should come as no surprise that the past few years have taken a toll on the retail…
Executive Viewpoints July 5Top Stories
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