NBCU Brings Shoppable Ads to Rockefeller Center Tree Lighting Special
NBCUniversal is bringing its “Virtual Concessions” ecommerce ad capability — which launched this summer during the Paris Olympics…
News December 3
Latest In: Peacock
Macy’s Capitalizes on Parade Fervor with ‘Parade of Deals’ Shoppable Streaming Special
Participants and onlookers at the annual Macy’s Thanksgiving Day Parade look set to get wet tomorrow, but one…
News November 27
New Simon Campaign Touts Malls’ Multi-Generational Appeal
Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen…
News October 2
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Three Tactics for Optimizing CTV Success
As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad…
Executive Viewpoints September 24
Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube
Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify…
News June 17
Instacart Curates Shoppable Cart Inspired by ‘The Valley’ TV Show
Instacart is enhancing its partnership with Peacock with the launch of a custom, curated cart experience based on…
News May 23
NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV
NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable…
News May 6
MNTN Performance TV
Performance marketers need a new channel to drive scalable performance. Search and social alone are not as reliable…
News March 22
Instacart Adds Free Peacock Subscription to Membership Bundle
Grocery delivery service Instacart has teamed up with NBCUniversal’s streaming TV service Peacock to offer Peacock Premium to all…
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