Latest In: path to purchase

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Streamline The Path To Purchase

By Brian Rigney, Zmags In the digital age, top retailers are more aware than ever of the effect…

Executive Viewpoints April 21
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How To Take Advantage Of The Super Bowl TV Rush: Three Tips For Brands And Retailers

As February approaches, Super Bowl season is in full effect as teams, fans and brands prepare for the…

Executive Viewpoints January 24
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Two Tap Service Connects U.S. Retailers With Global Consumers

Two Tap has launched Two Tap Crossborder, an automated service designed to enable U.S. retailers to sell products…

News October 18
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67% Of U.S. Consumers Visit Stores After Researching On Mobile

Although shoppers can now use mobile devices to connect with and purchase from retailers, two out of three…

News October 18
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75% Of Shoppers Say Brick-And-Mortar Personalization Continues To Fall Short

As retailers strive to understand the consumer throughout the path to purchase, they are putting in more effort…

News January 5
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UPS: ‘Flex Shoppers’ Continue To Control Shopping Climate

Today’s shoppers now expect to be able to shift from one channel and device to the next at…

News April 2
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Moxie Web Self-Service Delivers Relevant Content Across All Devices

When consumers access a customer service channel, they crave relevant information that will guide them to the right…

News September 29
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Comparing Political And Retail Strategies

Editor’s Note: This article is an excerpt from Schwartz’s book titled: Fast Shopper, Slow Store. Many people in…

Executive Viewpoints January 22
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The Politics-Retail Connection

It is always at this juncture in the presidential primaries, when candidates are clawing for last minute positioning,…

News April 24
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