Latest In: Path to Purchase Institute

Navigating Role Reversal in Retail Media: Where Sellers are Buyers and Buyers are Sellers

As the retail media boom continues, the relationship between the retailer and the brands they carry is going…

Executive Viewpoints September 12

Walmart And MillerCoors Embrace Digital Customer Engagement

The Shopper Marketing Summit, a retail networking event hosted in April 2013 by the Path to Purchase Institute,…

News May 9