Gap Casts Paramount Exec as Chief Entertainment Officer, Opens Office on Sunset Blvd.
Gap Inc. has named Pam Kaufman to the newly created position of EVP, Chief Entertainment Officer, reporting directly…
News January 20
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Why Holiday Campaign Success Depends on Experience, Not Just Exposure
Holiday marketing has long been the season that can determine the success of a brand’s sales year. But…
Executive Viewpoints September 10
Paramount Debuts New AI-Enabled Shoppable TV Experience at MTV VMAs
Paramount debuted a new technology last night at the MTV Video Music Awards (VMAs) that allowed viewers to…
News September 12
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’
Target’s announcement earlier this month that it was launching a paid membership plan almost felt like a foregone…
Features March 21
Walmart Adds Streaming to Walmart+ Membership With Paramount+ Partnership
Walmart is further enhancing the value of a Walmart+ membership with the addition of a Paramount+ Essential subscription…
News August 16
NYT: Walmart+ Reportedly in Talks With Disney, Comcast, Paramount for Streaming Deal
Walmart has reportedly met with executives from Disney, Comcast and Paramount to discuss including a streaming service with…
News August 9Top Stories
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