In the Fight for Mutual Survival, DTC and Retailers are Frenemies
Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep…
Executive Viewpoints July 1
Latest In: parachute
6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand
Since its inception in 2014, Parachute has aimed to provide comfortable, high-quality home products at an affordable price…
Features August 11
Pop-In@Nordstrom Designs its First Home-Focused Concept With Parachute
The Pop In@Nordstrom concept has entered the interiors space with Parachute at nine Nordstrom locations throughout the U.S.…
News June 28
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Parachute Names First Chief Merchandising Officer as it Looks to Grow Assortment
DTC home décor brand Parachute has appointed retail industry veteran Meredith Lamont as its first Chief Merchandising Officer.…
News January 26
Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21
The agenda for the virtual 2021 Retail Innovation Conference, taking place Nov. 16 and 17, has been designed…
Features November 11
Parachute UGC Boosts Click-Through Rate 35%, Lowers Cost-Per-Click 60%
Parachute, a digitally born bedding, bath and home retailer, is an old hand at posting user-generated content (UGC)…
News September 18Top Stories
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