Why Your Online Marketing Strategy Needs To Cater To Millennials And Gen Z
By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation, comprising roughly…
Executive Viewpoints April 15
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Personalization In Online Marketing: How Far We’ve Come!
The ways in which retailers use personalization in online marketing have changed dramatically since the early days of…
Executive Viewpoints January 13E-Commerce Tracking And Attribution: Minefields To Avoid
By Paul Wright, CAKE Tracking and attribution of online campaigns can make e-Commerce marketers feel like they…
Executive Viewpoints September 19
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Callaway Golf Launches New E-Commerce Site, Focuses On Content Creation
Perry Ellis International has re-launched the e-Commerce site for Callaway Golf Apparel. The site offers U.S. and Canadian…
News October 314 Simple Ways To Make Your Category Pages Sell More
As with any e-Commerce web site, the number- one mission for online retail sites is driving customers to…
Executive Viewpoints March 18Kirkland’s Spreads Christmas Cheer With Gamification Campaign
Retailers are leveraging mobile marketing and social media to capture shopper attention and dollars this holiday season. Because…
News December 17Standing Out In A Crowded Social Space
A Q&A with Brad Klaus, Founder & CEO, Extole Facebook is a valuable social network for today’s connected…
Executive Viewpoints November 27Top Stories
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