Wayfair Enhances Mobile Messaging With Trumpit Acquisition
E-Commerce home furnishings retailer Wayfair has acquired mobile messaging application Trumpit in a move geared to expand the…
News August 31
Latest In: mobile messaging
How SMS Has Redefined Customization In The Retail Market
The development of new software and devices continues to expand the broad measure of consumer reach. And what…
Executive Viewpoints June 28Bots Aren’t Killing Marketing Channels — They’re Enhancing Them
By Anthony Nicalo, Mobify Every time new technology comes out, advocates pronounce all older technologies dead. But we…
Executive Viewpoints June 6
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
The Next Billion-Dollar Retail Opportunity? Mobile
For retailers anxious to crack the code on mobile marketing to their smartphone-empowered shoppers, look no further than…
Executive Viewpoints May 5
ZinMobi Targets Consumers With Personalized Mobile Messaging
Consumers are becoming more tech-savvy and are expecting more personalized shopping experiences. As a result, retailers need to…
News September 8Outspoken Integrates With Apple Passbook
Mobile messaging company Outspoken has expanded its marketing platform to support Apple’s Passbook application. With the new feature,…
News April 18Making The Most Of Mobile Messaging With Action Analytics
Mobile’s “always on” connectedness and highly personal nature makes it a perfect channel for retailers to boost engagement…
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