4 (Surprisingly Human) Mobile Advertising Tactics For Driving Foot Traffic To Your Retail Location
With retail browsing rapidly shifting to mobile, the choice facing retailers is simple and stark: adapt and reap…
Executive Viewpoints July 12
Latest In: mobile advertising
What Consumers Need To Shop, Not Buy, On Mobile
By Naveen Tewari, InMobi Mobile is an integrated part of a consumer’s life, being the first thing you…
Executive Viewpoints January 25
Data Strategy: The Magic Behind Mobile Advertising
As consumers shift their attention to mobile devices, marketers are doing the same with their media spend. But…
Executive Viewpoints September 14
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
TouchCommerce Integrates Traditional Ads And Mobile With TouchMedia
Retailers today are challenged to constantly refine their marketing and commerce strategies based on new and emerging technologies.…
News June 23
Mobile Ads Drive Twice The Sales Of Desktop Ad Campaigns
Mobile has become a massive part of the average consumer’s everyday life, and as such, retailers have to…
News June 12Verve Mobile And RetailNext Combine Location And Analytics Capabilities
Verve Mobile, a location-based mobile advertising company, and RetailNext, a provider of in-store analytics solutions, have partnered to…
News April 9
Retailigence And Mojiva Partner On Mobile Advertising Platform
Retailers are seeking more effective tools and tactics to advertise their products to a wide range of consumers.…
News April 7Making Sure Your Business Is Visible On Mobile
By Darnell Holloway, Senior Manager of Local Business Outreach, Yelp It’s no secret that consumers are turning…
Executive Viewpoints February 24Top Stories
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