Amazon Reportedly Plans Mobile Video Ads Inside Its App
Amazon plans to diversify its ad services with video spots on its smartphone shopping app, according to Bloomberg.…
News March 22
Latest In: mobile ads
Cheetah Mobile Rebrands Mobile Ad Business To Include Video Ads
Cheetah Mobile, a developer of mobile utility and content apps, has rebranded its mobile advertising business to Cheetah…
News March 2
Facebook Mobile Ads Generate 72% Higher Returns Than Desktop
Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide…
News November 29
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Tesco Asks: Would You Watch Ads If It Meant You Received An Incentive?
While consumers seem to be doing everything they can to avoid advertisements across their devices, one business is…
Executive Viewpoints June 15
Using Mobile Ads To Drive Customers To The Cash Register
The path to purchase has changed with the times. Many marketers still associate mobile ads with mobile commerce,…
Executive Viewpoints September 16Top Stories
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