TikTok Launches First-Party Measurement Solution for Advertisers
TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact…
News September 19
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5 Ways Burrow Applies Customer-Driven Innovation To Furniture Retailing
The direct-to-consumer (DTC) home furniture market is experiencing significant growth and evolution, with digital-first brands acquiring more wallet…
Features April 3
Why DTC Brands Are Joining The OTT Movement
Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities,…
Executive Viewpoints January 7
Using Social Media To Measure Event Engagement
Retailers are increasingly turning to social media as a tool to determine how the public perceives their brand.…
News September 16
Long-Term Measurement In Personalized Marketing
It’s no secret that a well-designed direct marketing program can generate significant value for a mass market retailer.…
Executive Viewpoints April 5Customer Experience Scoring: Which Route Is Best?
By Tom Martin, Glance Networks Customer experience is a phrase that is frequently tossed around. According to the…
Executive Viewpoints May 15How To Determine What To Measure In Your Store
By Martin Birac, Monolith Big Data and omnichannel are among the major trends in retail. While most retailers…
Executive Viewpoints March 30Featured
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