How Brands Should be Preparing for a Potential TikTok Ban
For more than two years the fate of TikTok in the U.S. has hung in the balance. But…
Features November 4
Latest In: marketing tactics
How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV
Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where…
Features October 24
Inside Lowe’s Playbook for Pushing Category Conventions
Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her…
Features October 22
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Storytelling, Relationship Building Top BTS Marketing Tactics
With back-to-school (BTS) spending expected to reach more than $75 billion in 2016, retailers cannot afford to skimp…
Features August 2Top Stories
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