Gary V on the Shifting Landscape of Attention and the Death of Don Draper Marketing
VaynerMedia CEO Gary Vaynerchuk shared insights on live shopping, how AI will reshape the influencer economy and why…
Features February 26
Latest In: marketing strategies
Inside One of Prime Day’s Biggest Success Stories — Liquid I.V.
There’s no denying the power of Amazon Prime Day: The annual sales event is now as much a…
Features July 24
Listen Now: How DSW is Navigating a New Era of Engagement
The retail marketing playbook is rapidly evolving, with massive changes underway in core channels such as search and…
Features June 4
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Claire’s Continues Lifestyle Push with Plans for Branded Products
Claire’s evolution from retailer to lifestyle brand continues with the appointment of IMG as its global licensing partner…
News February 16
PacSun Taps Virtual Influencer for BTS, Holiday Campaigns
PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns…
News August 15
Can Macy’s And Other Department Stores Win With These New Tactics?
Department stores may have lost momentum due to declined sales during the holiday season and an overall increase…
Features February 1Bronto Software Unveils 2015 Holiday Resource Center
Bronto Software, a commerce marketing automation solution provider and Netsuite company, has launched its 2015 Holiday Resource Center.…
News August 3Retail Experts Share Must-Have Tips For A Successful Holiday Season
By Alicia Fiorletta, Senior Editor Can you hear Santa’s sleigh bells ring? Can you smell the gingerbread wafting…
Executive Viewpoints November 4Do Frequent Shoppers = Loyal Shoppers?
Loyal customers are the backbone of any successful business. But what exactly defines a loyal consumer in today’s…
Executive Viewpoints June 12Top Stories
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