Latest In: marketing channels

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Bots Aren’t Killing Marketing Channels — They’re Enhancing Them

By Anthony Nicalo, Mobify Every time new technology comes out, advocates pronounce all older technologies dead. But we…

Executive Viewpoints June 6
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New Research: Organic Search Tops Customer Acquisition Initiatives

Retailers are investing in a mix of marketing methods across channels to boost customer engagement and ensure long-term…

News June 26
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How Can Personalized Recommendations Transcend Channels?

Omni-channel retail is here to stay. Both the promise and the challenge of commerce through multiple channels (in-store,…

Executive Viewpoints September 10
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