5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…
Features February 12
Latest In: marketing attribution
How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest
Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the…
Features June 17E-Commerce Tracking And Attribution: Minefields To Avoid
By Paul Wright, CAKE Â Tracking and attribution of online campaigns can make e-Commerce marketers feel like they…
Executive Viewpoints September 19
Breaking Down Marketing Data Silos: Taking Full Advantage Of Customer Data Activated Marketing
By Jon Baron, CEO and Co-Founder, TagMan We have come a long way in digital marketing since the…
Executive Viewpoints February 28Wine Enthusiast Leverages Cross-Channel Data To Optimize Ad Spending
As the variety of marketing channels grows, retailers are trying to understand how different tactics and messages influence…
News February 20Top Stories
