5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…
Features February 12
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How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest
Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the…
Features June 17E-Commerce Tracking And Attribution: Minefields To Avoid
By Paul Wright, CAKE Tracking and attribution of online campaigns can make e-Commerce marketers feel like they…
Executive Viewpoints September 19
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Breaking Down Marketing Data Silos: Taking Full Advantage Of Customer Data Activated Marketing
By Jon Baron, CEO and Co-Founder, TagMan We have come a long way in digital marketing since the…
Executive Viewpoints February 28Wine Enthusiast Leverages Cross-Channel Data To Optimize Ad Spending
As the variety of marketing channels grows, retailers are trying to understand how different tactics and messages influence…
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