Latest In: marketing attribution
connected TV creative targeting ctv advertising data-driven advertising disney+ Featured Hulu industry research marketing attribution Max mntn Netflix Prime Video Tubi
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…
Features
February 12
automobile sales car sales contextual commerce Dealers United digital advertising digital marketing Featured Healey Brothers Auto Group marketing attribution Pinners Pinterest Retail ThinkTank (2022) Retail ThinkTank: Ecommerce Strategy (2022) Retail ThinkTank: Featured In Ecommerce Strategy (2022) social commerce
Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the…
Features
June 17
cake cross channel strategies e-commerce guest bylines marketing attribution online marketing
By Paul Wright, CAKE Â Tracking and attribution of online campaigns can make e-Commerce marketers feel like they…
Executive Viewpoints
September 19
Artificial intelligence is reshaping the entire retail lifecycle—streamlining everything from customer discovery and automated content creation to predictive inventory and frictionless post-purchase support. By unifying front-end experiences with back-end logistics,…
October 19
analytics big data data integration marketing attribution multichannel marketing omnichannel success ROI silos TagMan
By Jon Baron, CEO and Co-Founder, TagMan We have come a long way in digital marketing since the…
Executive Viewpoints
February 28
Alicia Fiorletta analysis case study cross-channel marketing daily news data marketing attribution Retail TouchPoints retailer success story ROI sales wine enthusiast
As the variety of marketing channels grows, retailers are trying to understand how different tactics and messages influence…
News
February 20