Latest In: M.M.LaFleur

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Outdoor Retailer Fjällräven Launches Peer-to-Peer Resale Marketplace

Swedish outdoor apparel and gear retailer Fjällräven has launched Fjällräven Pre-Loved, a peer-to-peer resale marketplace powered by Archive…

News September 23
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Using advanced brand tracking tool Tracksuit, M.M.LaFleur has been able to ensure its marketing and messaging pivots align with its lifestyle-centric designs.

Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive…

Features July 17
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M.M.LaFleur has partnered with Archive to bring its Second Act resale experience into stores.

Stores Represent a ‘Second Act’ for M.M.LaFleur’s Burgeoning Resale Program

M.M.LaFleur has garnered a loyal following for its elevated essentials and fashionable workwear. With best-sellers ranging from a…

Features June 24
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Dress for (Electoral) Success: M.M.LaFleur Revives ‘Ready to Run’ Program for Female Candidates

M.M.LaFleur is bringing back one of the positive elements of the 2020 elections, its Ready to Run program,…

News February 5
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