Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution
The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised…
Features December 20
Latest In: livestreaming
B8ta CEO: Live Shopping is the Future of Experiential Retail Worldwide
Few retailers can compete with Amazon on a purely transactional basis, according to Vibhu Norby, Founder and CEO…
Features December 17
Walmart to Host First-Ever Shoppable Livestream on Twitter
Last December, Walmart became the first retailer to launch a shoppable livestream on TikTok. Now the retailer plans…
News November 23
YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop
In the last few years, YouTube has seen huge growth in live video, with more than half a…
News November 23
How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand
For decades, Black Friday marked the official start of the holiday shopping season and was one of retailers’…
Features November 23
Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features
Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier…
News November 15
Singles’ Day Broke Sales Records Again, but That’s Not the Whole Story
The 13th annual 11.11 Global Shopping Festival, also known as Singles’ Day, has once again broken its own…
Features November 15
How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations
Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun…
Features November 5
Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts
The very nature of the modern ecommerce market means brands have to constantly evolve to meet the expectations…
Executive Viewpoints November 4Top Stories
