How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences
Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use…
Features July 6
Latest In: livestreaming
Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth
Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around…
Features June 7
China’s Antimonopoly Fine Leads to First Quarterly Loss for Alibaba Since Going Public
The number of active users on Alibaba Group’s ecommerce platforms topped 1 billion for the first time in…
News May 13
The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping
Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across…
Features April 19
Nordstrom Launches Livestream Shopping Channel
Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming,…
News March 17
3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved…
Features March 9
How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%
The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand…
Features February 22
Beautycounter Hybrid Store: Products in the Front, Livestream in the Back
Clean cosmetics brand Beautycounter has opened a brick-and-mortar store that doubles as a livestream content studio, blending a…
News December 18
How Luxury Brands Are Responding To COVID Tension With Innovation
COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. For the luxury…
Features July 9Top Stories
