3 Key Questions to Ask Before Adopting AI Tools for SMS Marketing
SMS marketing can yield strong results for retailers – and leveraging AI can help power personalized text-message marketing…
Executive Viewpoints April 20
Latest In: Listrak
How Retailers can get their Mobile Marketing Programs Holiday-Ready
For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on…
Executive Viewpoints July 17
Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing
Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace…
Executive Viewpoints December 23
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Jonathan Adler Boosts Site Traffic and Conversion Rates With Email Personalization
In early (pre-pandemic) 2020, Jonathan Adler was poised to have a good year. The home décor and furniture…
Features October 2
Study: Just 22% Of Retailers Prioritize Revenue-Generating ROI From Martech Investments
While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth…
News April 22Listrak To Debut Audience Automation Platform At NRF
Listrak will debut its audience automation platform Listrak Exchange at booth #4254 at the NRF Big Show 2017.…
News January 12
80% Of Shoppers Are Swayed By Personalized Email Campaigns
The majority (80%) of Americans who read promotional emails find it helpful when retailers feature recommended products based…
News March 17SMBs Build Customer Relationships With CRM And Targeted Emails
This is Part 2 of the Retail TouchPoints SMB report. Part 1 of the report appeared in…
Features December 2SmartFurniture.com Drives Sales With Targeted Email Campaigns
Email is a key channel for winning new customers and turning them into loyal, long-term shoppers. In fact,…
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