News Flash: Your Social Followers Probably Don’t “Like” You That Much
For years, marketers have considered the Facebook “like” to be a powerful connector between their brands and consumers.…
Executive Viewpoints March 13
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Fox Head Launches Mobile Site Targeting Youth Market
As the 2012 holiday shopping season approaches, many retailers are executing smartphone and tablet commerce strategies to drive…
News September 26TastingRoom.com Drives Social Shares And Engagement
Consumers are the most influential factor in brand discovery via social media. As a result, retailers must keep…
News July 27
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Facebook “Likes” Increase Likelihood Of Purchase
In the last two years, consumers have looked to their laptops and mobile phones to help finalize purchasing…
News June 20PowerReviews Adds New Facebook Capabilities; Quantifies Value of Customer Reviews
As Facebook continues to be a primary driving force behind retailers’ social commerce efforts, the solutions market is…
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