CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success
Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their…
Features May 15
Latest In: KPIs
Bridging The Online–Offline Gap: 3 Ways To Fix The Attribution Problem
Ask any marketer if they know what drives conversions and they’ll say yes. But drill down further and…
Executive Viewpoints January 30
The Search KPI Red Herrings E-Commerce Retailers Should Avoid
An e-Commerce site is a delicate balancing act. Inventory, pricing, content, CRM, search, recommendations, cart, payments and many…
Executive Viewpoints October 16
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Why You Shouldn’t Overlook CPA
By Matthew Rogers, ToxicFox.co.uk As a seasoned digital marketing professional, I’ve witnessed a revolutionary increase in the amount…
Executive Viewpoints March 11Customer Experience Scoring: Which Route Is Best?
By Tom Martin, Glance Networks Customer experience is a phrase that is frequently tossed around. According to the…
Executive Viewpoints May 15
JCPenney Leverages Data To Prove The Value Of Digital Marketing Campaigns
In today’s hyper-competitive business climate, retailers are tasked to develop compelling marketing and engagement campaigns that span across…
Features May 13Improve KPIs, Meet Yearly Goals With Predictive Analytics
By Yan Krupnik, Retalon With the New Year comes new goals and resolutions. For retailers, this means…
Executive Viewpoints January 23Gamification: A Cure For The Call Center Blues
By Aleksandr Peterson, TechnologyAdvice Working at a call center is probably one of the least coveted, least…
Executive Viewpoints November 10Euclid Launches Analytics Tool To Optimize In-Store Performance
Today’s online shopping capabilities have put brick-and-mortar retailing at a disadvantage. eTailers are empowered to present a variety…
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