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Kobie Marketing loyalty points

Points-Based Rewards Motivate Loyalty Among All Generations Of Shoppers

Retailers must make sure their loyalty programs stand out from the crowd: 75% of consumers actively earn and…

News September 17
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How To Reward Engagement: Practical Tactical Options

There’s a lot of buzz among loyalty marketers about recognizing the value of a customer’s engagement with the…

Executive Viewpoints November 17
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Will Apple Pay Finally Make Mobile Payments A Reality For Retail?

Unless you’ve been living under a rock, you’ve probably heard about (and possibly used) Apple’s new mobile wallet,…

Executive Viewpoints March 2
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Aberdeen Group acxiom Big Data analytics Carlos Dunlap Chris Cunnane customer intelligence Customer loyalty Jonathan Marek Kobie Marketing mobile commerce Nikki Baird Omnichannel Loyalty openmarket retail Retail TouchPoints RSR Research shopper engagement SoLoMo

Big Data’s Role In The Loyalty Equation

This is Part 3 of Retail TouchPoints’ three-part Customer Loyalty Report. This feature spotlights the rise of the…

News July 31
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