Latest In: Jennifer Davidson

Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the…

Executive Viewpoints November 27

From Boomers to Gen Z: How FMCG Brands can Engage Specific Generations with Events and Experiences

It’s no secret that the FMCG industry is fiercely competitive. From laundry detergents to packaged foods, consumers have…

Executive Viewpoints July 18