JCPenney Leverages Data To Prove The Value Of Digital Marketing Campaigns
In today’s hyper-competitive business climate, retailers are tasked to develop compelling marketing and engagement campaigns that span across…
Features May 13
Latest In: JCPenney
JCPenney Expands Partnership With Sephora
JCPenney plans to add Sephora locations to an additional 25 stores beginning May 1, 2015 due to the…
News April 30On-Call Retail Scheduling Practices Are Challenged In New York
A group of 13 retailers are being challenged by New York state on their employee scheduling practices related…
News April 14
Top Brands Show Support For #GivingTuesday
Now in its third year, #GivingTuesday has gained the support of several big-name brands and retailers, including The…
Features December 2
JCPenney Names Home Depot Exec President And CEO-Designee
The JCPenney Board of Directors has selected Marvin Ellison, current EVP of U.S. Stores at The Home Depot,…
News October 15Kohl’s And Target Get A’s In Back-To-School Advertising
Kohl’s and Target received the highest scores on their back-to-school ads, according television and video analytics solution provider…
News September 3Leading Retailers Tap Native Advertising Program From We Heart It
Several brands and retailers, including Candie’s, Hollister, JCPenney and Old Navy have registered for the native advertising program…
News May 23MasterCard Offers Cardholders Free Two-Day Shipping For The Holidays
MasterCard Worldwide has partnered with Clarus Marketing Group to launch a new free shipping initiative for cardholders. Free…
News December 12Best Buy Delivered Most Effective BTS Ads
For retailers across verticals, the back-to-school (BTS) season is a pivotal time to generate eye-catching campaigns and in…
News September 25Top Stories
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