Video Viewers Are 1.6x More Likely To Purchase Than Non-Viewers
With a flurry of retail experiences available, customers need every edge they can get to make the right…
News May 4
Latest In: Invodo
Consumers Who Watch Retailer Videos Are More Likely To Make Online Purchases
Consumers who watch videos while shopping online are 1.9 times more likely to purchase the product associated with…
News December 22Invodo Integrates With Magento
Invodo has announced the availability of Invodo Video for Magento. The solution — which was developed in partnership with…
News March 7
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Invodo Engages Customers With InPlayer Video Experience
When produced successfully, product videos can provide shoppers with a strong visual representation of what an item looks…
News January 6How Do Your Video Results Measure Up?
Russ Somers, VP Marketing, Invodo Inc. Video has become a go-to tool for retailers and brands. The…
Executive Viewpoints December 23Content And Commerce Have Finally Converged!
Well, sort of. Based on attendance here at #FashionDigitalNY, very few have “content” in their titles and allocate…
Executive Viewpoints October 9Product Videos Increase Consumer Confidence In Online Purchases
Online product videos help generate purchases by bringing shoppers closer to the items they’re considering. More than half…
Features February 25Why Your YouTube-Focused Video Strategy Isn’t Working For You
YouTube can be a great tool for video marketing, but too often marketers make the mistake of putting…
Executive Viewpoints August 21Measuring Beyond Conversion: The Impact Of Video On Customer Experience
By evaluating web site metrics, retailers have learned that video provides ROI through increased conversion rates. According to…
Executive Viewpoints October 13Top Stories
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