Business Author And Former Kodak CMO Shares Personalization Imperatives
Retailers are using personalization as a successful way to optimize customer engagement and acquisition, and in turn, generate…
Features April 11
Latest In: Industry Insights
Dressbarn Exec Shares Perspectives On Big Data
Harnessing Big Data has remained a daunting challenge for retail marketers working to create more relevant messages, offers…
Features March 18Do Mobile Consumers Care About Social Responsibility?
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on…
Features February 25Retailers Need To Humble Big Data
For retailers, the “Big Data” world can be an intimidating place. Gartner Research has indicated that information volume…
Features January 31Personalization Is Not A Key Motivator For Shoppers, Oracle Survey Reveals
While consumers may say they want a more personalized shopping interaction, they rank personalization behind service and experience,…
Features January 24Holiday Recap: Retail Experts Debate The Impact Of An Early Holiday Start And Unexpected Turbulence
At the start of the 2012 holiday season, retail experts anticipated an overall positive outcome. The National Retail…
News January 9Bob’s Stores Makes Shopper Data Security A Top Priority
Keeping customer information safe is imperative to establishing customer trust and loyalty. Every day, retailers are tasked to…
Features December 28Google Shopping Executive Shares Holiday Best Practices
Using a search engine to retrieve lists of suggested web sites and content is one of consumers’ first…
Features December 3Smartphones And Social Media Encourage Boost In Back-To-School Purchases
Retailers have geared up for the back-to-school season (BTS) by rolling out interactive marketing strategies, mobile applications, and new…
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