Retail Media’s Measurement Problem
Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year…
Executive Viewpoints August 4
Latest In: Incremental
Why Ads Can’t do it All: How Commerce Influences the Path to Purchase
You can’t advertise your way out of a pricing problem. Early this year, we were working closely with…
Executive Viewpoints December 4
Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth
Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as…
Features April 4
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Causation or Coincidence? The Need for Incrementality Measurement in Retail Media
Retail media has been all the rage for the last couple of years, and for good reason. For…
Executive Viewpoints January 23Top Stories
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