Latest In: in-store marketing

Tips For Effective In-Store Marketing

By Kirk Hendrickson, EyeFaster Retailers spend millions of dollars creating in-store marketing signage and displays to help shoppers…

The Science Behind In-Store Marketing And How Brands Can Respond

By Chris Souza, Marketing Manager, IZ-ON Media “Don’t think about an elephant.” And now you’re thinking about a massive…

Impact Mobile And Star Micronics Launch Mobile Marketing Solution

Impact Mobile, a provider of end-to-end mobile marketing solutions, and Star Micronics, a small printer manufacturer, are partnering…

Reckitt Benckiser Taps Gigwalk To Track Sales And Marketing Success

A primary obligation for Consumer Package Goods (CPG) companies is to maintain long-term relationships with retailers and ensure…

NFC Forum Launches NFC Special Interest Groups

Mobile payment education, acceptance and implementation continues to accelerate, especially in the Near Field Communication (NFC) technology sector.…

Fanzz, a sporting goods retailer, successfully implemented a self-serve mobile station for shoppers. The fixed iPads stations empower…

Ben & Jerry’s Launches Digital Menu Boards, Twitter Feeds, In Toyko Store

Ben & Jerry’s has selected Scala, a digital signage and advertising management solutions provider, to deploy digital menu…

Retail TouchPoints Top 20 Articles of 2011: Mobile & Social, Retailer Case Studies Receive Most Views

As 2011 comes to an end, Retail TouchPoints would like to share insights into the top 20 most…

RTP Spotlights 10 Innovative Solutions In The First Annual Next-Gen Retail Awards Report

As cutting edge technologies such as social media and smart phones continue to drive consumers’ approach to shopping,…