Tips For Effective In-Store Marketing
By Kirk Hendrickson, EyeFaster Retailers spend millions of dollars creating in-store marketing signage and displays to help shoppers…
Executive Viewpoints November 14
Latest In: in-store marketing
The Science Behind In-Store Marketing And How Brands Can Respond
By Chris Souza, Marketing Manager, IZ-ON Media “Don’t think about an elephant.” And now you’re thinking about a massive…
Executive Viewpoints April 15Impact Mobile And Star Micronics Launch Mobile Marketing Solution
Impact Mobile, a provider of end-to-end mobile marketing solutions, and Star Micronics, a small printer manufacturer, are partnering…
News June 12
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From Product Research to Fulfillment: How AI Is Simplifying Ecommerce Operations
Artificial intelligence is reshaping the entire retail lifecycle—streamlining everything from customer discovery and automated content creation to predictive inventory and frictionless post-purchase support. By unifying front-end experiences with back-end logistics,…
October 19
Reckitt Benckiser Taps Gigwalk To Track Sales And Marketing Success
A primary obligation for Consumer Package Goods (CPG) companies is to maintain long-term relationships with retailers and ensure…
News March 15NFC Forum Launches NFC Special Interest Groups
Mobile payment education, acceptance and implementation continues to accelerate, especially in the Near Field Communication (NFC) technology sector.…
News February 7Fanzz, a sporting goods retailer, successfully implemented a self-serve mobile station for shoppers. The fixed iPads stations empower…
Executive Viewpoints November 30Ben & Jerry’s Launches Digital Menu Boards, Twitter Feeds, In Toyko Store
Ben & Jerry’s has selected Scala, a digital signage and advertising management solutions provider, to deploy digital menu…
News June 25Retail TouchPoints Top 20 Articles of 2011: Mobile & Social, Retailer Case Studies Receive Most Views
As 2011 comes to an end, Retail TouchPoints would like to share insights into the top 20 most…
Features December 29RTP Spotlights 10 Innovative Solutions In The First Annual Next-Gen Retail Awards Report
As cutting edge technologies such as social media and smart phones continue to drive consumers’ approach to shopping,…
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