Latest In: immersive commerce

#TikTokMadeMeBuyIt adaptive commerce discovery commerce Featured immersive commerce Shoptalk 2025 social commerce social media tiktok TikTok ban
Is TikTok social media or something else?

TikTok and the ‘Social Commerce’ Question

TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not…

Features March 31
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Walmart Unlimited game title plate

Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce

Last summer, Walmart executives coined a term to describe retail’s new era: “Adaptive Retail.” Simply put, Adaptive Retail…

Features February 26
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Walmart is helping Unity developers sell products in their games and apps.

Walmart Releases Software Development Kit to Simplify In-Game Commerce Integrations

Walmart has teamed up with gaming development platform Unity to offer its developers the ability to integrate Walmart…

News January 5
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