Are we Wasting Time Mining Data for Customer Preferences?
Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus…
Executive Viewpoints September 11
Latest In: hyperpersonalization
Hyper-Personalize Campaigns Using Analytics: Four Ways to Increase Customer Spending
When it comes to marketing, long gone are the days of a business sending out a homogeneous message…
Executive Viewpoints August 23
The Path To A Hyper-Personalized Web
Hyper-personalization is the holy grail for marketing and commerce. No matter your organization’s mission or your application of…
Executive Viewpoints July 28
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
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