Tariff-Proofing Retail: Why Digital Subscriptions and Gifts Matter Now
Most retailers are worried about the impact of the new tariff regulations on sales in 2025. Even for…
Executive Viewpoints September 1
Latest In: Hulu
Digital Grocery: A Marketing Gold Mine for Non-Food Brands
Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce isn’t just growing…
Executive Viewpoints August 18
5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…
Features February 12
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
New Simon Campaign Touts Malls’ Multi-Generational Appeal
Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen…
News October 2
Three Tactics for Optimizing CTV Success
As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad…
Executive Viewpoints September 24
Disney and Walmart Unveil Retail Media-CTV Advertising Integration
Disney Advertising and Walmart’s retail media division Walmart Connect are teaming up to bring retail media insights to…
News May 9
The Untapped Potential of Audio in Retail Media Networks
CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for…
Executive Viewpoints January 9
Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s
With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered…
Features February 14Top Stories
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