Messaging Mavens: The Utility Of Chatbots Across Demographics
We’ve come a long way since the days of AIM and SmarterChild. The world of chatbots is emerging…
Executive Viewpoints February 14
Latest In: helloworld
Elevated Offers: Enhancing Couponing For The Technology Era
In this digital age, consumers are increasingly turning to mobile technologies to engage with brands and accept timely…
Executive Viewpoints July 26
4 Social Media Tips For Back-To-School Marketing Campaigns
Picture this: It’s mid-June and eager students sit in a stuffy classroom, counting silently until the school bell…
Executive Viewpoints July 13
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Belk Draws 1.1 Million Sweepstakes Entries With Santa Baby Campaign
During the 2014 holiday season, southern lifestyle retailer Belk held the Santa Baby Sweepstakes, which was designed to…
Features February 27
Belk Spreads Holiday Cheer With Santa Baby Sweepstakes
Consumers use a variety of tools and channels to research, browse and buy. To drive engagement and sales…
Features December 17
The Data Cycle: The Role Of Analytics In Cross-Channel Campaigns
As the digital landscape continues to expand, retail brands are presented with more opportunities than ever to interact…
Executive Viewpoints December 8
Chico’s Embraces Social Media To Raise $25,000 For Breast Health Awareness
Chico’s FAS and its family of brands — Chico’s, White House Black Market, Soma and Boston Proper —…
Features October 16
Schwan’s Becomes Go-To Source For Tailgating Needs With HelloWorld
With the college football season underway, many consumers like to spend their weekends watching games and eating their…
Features September 12
Data, Omnichannel And Engagement: 3 Terms That Work Together To Drive Loyalty
Equipped with smartphones, mobile apps, email and numerous social accounts, the connected consumer is more accessible than ever.…
Executive Viewpoints July 15Top Stories
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