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What U.S. Retailers can Learn from China’s Social Commerce Success

In Q1 this year, Chinese retailer Pop Mart saw market capitalization surge to nearly $40 billion, outpacing established global…

Executive Viewpoints September 12
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You Don’t Have Customers, you Have Fans, so Put on a Show

There’s a lot retailers can learn from the success of immersive location-based entertainment spaces this past year. The…

Executive Viewpoints March 19
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How Consumers Can Strengthen The Manufacturer-Retailer Relationship

In this exclusive report, Allisha Watkins, Shopper Marketing COE Team Lead, Mars shares details highlighting an 11.3% increase…

Features June 6
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Gamification: Consumer Loyalty And Employee Engagement For The Internet Generation

  Following is Part 1 of the Retail TouchPoints series focused on Retail Wins In Gamification. In this…

News March 25
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Executive Viewpoints November 7
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