Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies
After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies…
Executive Viewpoints March 5
Latest In: Google Analytics
Marketing Reset: How to Reach Customers Without Third-Party Cookies
The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1%…
Executive Viewpoints June 10
How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies
Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. …
Executive Viewpoints July 31
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
What Google Analytics 4 Means for Your Ecommerce Site
Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics…
Executive Viewpoints July 4Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections
By Glenn Taylor, Senior Editor Two weeks ago when I attended Salesforce Connections in Chicago, one major theme…
Executive Viewpoints June 28
Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections
Two weeks ago when I attended Salesforce Connections in Chicago, one major theme captured my attention: it is vital to track,…
Editor's Perspective June 25
PureFormulas Bulks Up AOV 25% With Personalized Engagement
PureFormulas makes every effort to match the right health and supplements products with every customer. “In the supplement…
Features June 15Headsets.com Tweaks Web Site Design Based On User Testing
A company selling headsets may find it logical to organize its e-Commerce site by types of headsets. But…
News August 23Bonobos and Warby Parker Use Social Media Analytics To Increase Engagement, Enrich Curation
This is Part III of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and…
Executive Viewpoints June 12Top Stories
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